These are some pieces of my personal branding campaign. In this project I developed my brand from the ground up, creating logos, branding guidelines, this whole website itself, and stationery materials such as business cards, letter templates, posters, etc.
The brand’s visual identity shows audacity, strength, and cleanliness thanks to the use of sharp edges and minimal line work, as well as a cool color palette. Additionally, the extensive use of white space conveys a sense of order, adding to the design’s strength.
